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LinkedIn Introduces SEO Tools For Articles

by | Mar 25, 2023 | digital marketing | 0 comments

LinkedIn has been a useful platform for all kinds of business houses for quite some time. Recently, it has introduced SEO tools for articles to raise their value even further. You have the option to customise the SEO titles and descriptions of your LinkedIn articles. So if someone wants to find your articles, they can do so comfortably by using certain keywords. There are some key conclusions that you can draw about these changes with the help of a reputed social media management firm in Sydney like Zeal Digital. Let’s take a look at it here: 

Improved SEO 

The obvious reason why these tools have been brought up is to improve SEO for websites on the platform. You can now change the SEO titles and descriptions of your LinkedIn articles. When you click on any of your articles, you will get a Publishing menu in it. You then need to click on Settings and there will be a box where you can change both the titles and descriptions. So if you need the specific keywords to be changed, you can use this box and bring the necessary changes. 

Central Location For Analytics & Creation Tools 

It means that you can create as well as analyse your content through these SEO tools on LinkedIn. This carries significant importance. In case you need to create content, you can analyse what you could have done differently in the previous article. To access this new feature, turn on creator mode and select “Analytics & tools” at the top of your profile via mobile or desktop. Once you have created the content, you can measure and see how people are perceiving it. 

Putting Your Best Work 

You can place the content as you wish while using these SEO tools. It does not matter if you need to use pictures, videos or just text, you can do so comfortably on LinkedIn with these SEO tools. Apart from that, you can rank this content as per your wishes as well. In case you need to put pictures first, you can do so. You just need to see the order in which you would like to create the content. The rest of the job will be done by these SEO tools. If you have an experienced social media management firm like Zeal Digital by your side, you will have a better understanding of how to put your best work. This update will be made available within a couple of weeks. Once it’s there, you have full freedom to choose which content to display first. 

Boost Reach & Discovery 

The new SEO tools on LinkedIn will allow scheduled newsletters and articles. This is a significant change as you can plan your content well in advance. You can post it at peak hours and fetch the maximum audience. Schedule it in advance and it will be delivered automatically as and when you desire. 

Contacting an excellent social media management company in Sydney will be a good move to understand these SEO tools better. They are going to change the dynamics of LinkedIn & how it works! 

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