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Maximising YouTube Analytics: A Step-by-Step Guide To Analysing Your Data

by | Apr 22, 2023 | digital marketing | 0 comments

YouTube analytics is a powerful tool for content creators to measure the performance of their YouTube channel. With YouTube analytics, you can track key metrics such as total watch time, watch time per video, audience retention, traffic sources, subscribers, and engagement metrics. By understanding how these metrics are performing, you can make informed decisions on how to optimise and grow your channel.

Setting Up YouTube Analytics

Before you can use YouTube Analytics, you need to set it up. To do this, log into your YouTube account and click on the “Analytics” tab. From here, you can select the “Overview” page, which will allow you to view the performance of your channel, as well as individual videos. Once you’ve set up YouTube Analytics, you’ll be able to access data such as watch time, audience retention, and engagement metrics.

Analyse YouTube Performance

The Overview page displays a variety of metrics related to your channel’s performance. This includes the number of views, watch time, and subscribers. You can also see the average watch time and engagement rate. Additionally, the Overview page allows you to compare the performance of your videos over time.

Analyse Watch Time & Audience Retention

The Watch Time & Audience Retention report shows how long your viewers are watching your videos, as well as how many of them are staying until the end. This data can be used to identify which parts of your video are most engaging and which parts may be causing viewers to stop watching. You can also use this data to identify any trends in viewer behaviour.

Analyse Engagement Metrics

The Engagement Metrics report provides data on likes, dislikes, comments, and shares. This data can be used to measure the level of engagement with your videos and to identify which videos are resonating most with your audience. Additionally, this data can be used to identify any potential issues or areas for improvement.

Analyse Traffic Sources

YouTube Analytics is a great tool for understanding how viewers are finding your content. By analysing your traffic sources, you can identify which channels are driving the most views and engagement to your videos. This data can be used to inform your marketing strategy. For example, you may want to focus more on social media marketing in Sydney if it is driving the most views for your videos.

Analyse Subscribers

YouTube Analytics can also be used to analyse your subscriber numbers. This data can be used to determine how effective your marketing efforts are. It can also help you understand which videos are resonating with your audience and which videos are not. By understanding what content is working, you can adjust your strategy and create more effective videos.

For more help with your YouTube channel, why not try a social media marketing sydney service? At Zeal Digital, we can provide you with advice and support to help you reach your channel goals.


YouTube Analytics is a powerful tool for content creators to measure the performance of their YouTube channel. Understanding the data provided by YouTube Analytics can help you to make informed decisions on how to optimise your content and grow your channel. You can contact Zeal Digital for any help in boosting your YouTube channel and videos.

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